Trivedi Holdings was born from watching a generation build wealth the hard way, and wanting to do it better. We grew up around family businesses where success came from grit, but longevity was an afterthought. No systems or succession plans; just hard work and hope. We saw brilliant operators who couldn't access capital because they didn't fit traditional boxes, and investors who wrote checks without understanding the businesses they funded.

We built Trivedi Holdings to bridge that gap. Birju spent years in various industries, structuring M&A deals, managing turnarounds, and building operational frameworks across industries. Chandani invested in founders before VCs knew their names, built marketing strategies for culturally-driven brands, and understood that the future of business doesn't look like its past. In 2023, we formalized what we'd been building separately: a family office that operates businesses, backs overlooked founders, and creates ownership pathways for the people who execute the vision.