Cookie Policy.

Last Updated: November 13, 2025

This Cookie Policy explains how CB Collective LLC, doing business as Trivedi Holdings ("Trivedi Holdings," "we," "us," or "our"), uses cookies and similar tracking technologies on our website at www.trivediholdings.com (the "Website").

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.

Cookies set by the website owner (in this case, Trivedi Holdings) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. Why We Use Cookies

We use cookies and similar tracking technologies for several purposes, including:

  • Essential Functionality: To enable basic website features and ensure the site works properly

  • Security: To authenticate users, prevent fraudulent use of login credentials, and protect user data

  • Preferences: To remember your settings and preferences for future visits

  • Analytics: To understand how visitors interact with our Website and identify areas for improvement

  • Marketing: To deliver relevant content and measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms.

PurposeExamplesSecurity and AuthenticationSession cookies, authentication tokensLoad BalancingServer routing cookiesCookie ConsentRemembering your cookie preferences

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. This helps us improve the Website's performance and user experience.

Service ProviderPurposeCookie DurationGoogle AnalyticsWebsite traffic analysis, user behavior trackingUp to 2 yearsInternal AnalyticsPage views, session duration, bounce rateUp to 1 year

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, or login information.

PurposeExamplesUser PreferencesLanguage selection, display preferencesLogin Information"Remember Me" functionalityForm DataAuto-fill information for forms

3.4 Targeting and Advertising Cookies

These cookies may be set through our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and device.

PurposeExamplesAd PersonalizationDelivering relevant ads based on browsing behaviorCampaign TrackingMeasuring advertising effectivenessRetargetingShowing ads to previous website visitors

4. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies, including:

4.1 Web Beacons (Pixel Tags)

Small graphic images embedded in web pages or emails that allow us to track page views, email opens, and user behavior.

4.2 Local Storage

Similar to cookies but with larger storage capacity and no automatic expiration. Used to store user preferences and application data.

4.3 Session Storage

Temporary storage that is cleared when you close your browser. Used for maintaining state during a single browsing session.

4.4 JavaScript

Code that runs in your browser to provide interactive features and collect analytics data.

5. Third-Party Cookies

We may allow third-party service providers to place cookies on your device for the purposes described above. These third parties include:

  • Analytics Providers: Google Analytics, and other web analytics services

  • Advertising Networks: Google Ads, LinkedIn, and other advertising platforms

  • Social Media Platforms: LinkedIn, Twitter, and other social media services

  • CRM and Marketing Tools: Email marketing platforms and customer relationship management systems

These third parties have their own privacy policies, and we encourage you to review them.

6. How to Manage Cookies

You have several options for managing cookies:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View what cookies are stored and delete them individually or all at once

  • Block third-party cookies

  • Block cookies from specific websites

  • Block all cookies

  • Delete all cookies when you close your browser

  • Enable "private browsing" or "incognito mode"

Browser-Specific Instructions:
• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Manage and delete cookies

6.2 Opt-Out Tools

You can opt out of certain types of tracking through industry opt-out programs:

6.3 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Our Website does not currently respond to DNT signals. However, we do honor Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information where required by law.

6.4 Mobile Device Settings

Mobile devices have settings that allow you to control tracking:

  • iOS: Settings → Privacy → Tracking → Disable "Allow Apps to Request to Track"

  • Android: Settings → Google → Ads → Opt out of Ads Personalization

7. Impact of Disabling Cookies

If you choose to block or delete cookies, please note that some features of our Website may not function properly or may become unavailable. Specifically:

  • You may not be able to stay logged in to password-protected areas

  • Your preferences may not be saved

  • Some interactive features may not work correctly

  • You may need to manually adjust settings each time you visit

Strictly necessary cookies cannot be disabled as they are essential for the Website to function.

8. Cookie Duration

Cookies can be either "session cookies" or "persistent cookies":

  • Session Cookies: Temporary cookies that are deleted when you close your browser

  • Persistent Cookies: Remain on your device until they expire or you delete them. They have varying expiration dates, from a few hours to several years, depending on their purpose

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of the Website after any changes constitutes your acceptance of the updated Cookie Policy.

10. Contact Us

If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:

CB Collective LLC (dba Trivedi Holdings)
Email: info@trivediholdings.com
Website: www.trivediholdings.com

11. Additional Resources

For more information about cookies and how they work, you can visit: